OVER 15 YEARS OF CORPORATE EXPERIENCE

THE NEWSETTE | NEW YORK, NY

Head of Marketing

  • Manage content strategy, creative ideation, and post-sale execution for of all marketing partnerships across The Newsette's digital ecosystem, including newsletter, social, digital, influencer, experiential and video, reporting directly to the CEO

  • Lead high-profile partnerships, developing visually compelling, narrative-driven marketing experiences that increased deal sizes by 10x, securing the company’s first $1M+ campaign.

  • Spearhead all talent partnerships, overseeing procurement, negotiations, contracting, briefing, scripting, and creative deliverables for both influencers and celebrities

  • Directed (4) consecutive "In The Driver’s Seat" productions in partnership with BMW, managing the entire creative process—from scriptwriting to on-set direction and post- production oversight.

  • Partner with website developers to bring interactive digital storytelling experiences to life, ensuring seamless extension of content, design, and functionality.

  • Manage multidisciplinary teams across design, editorial, and social, ensuring a unified creative vision across all channels.

US WEEKLY | NEW YORK, NY

Director, Integrated Marketing

  • Ideate, develop, execute, and project manage multi-platform marketing solutions for Us Weekly across print, digital, social, and experiential

  • Manage celebrity and influencer partnerships, increasing revenue on influencer programs over $3M+

  • Write copy and provide creative direction for all branded content in Us Weekly's editorial voice via digital articles, galleries, advertorials, and social posts

  • Procure and contract celebrity and influencer talent for branded content campaigns across print, digital, and social

  • Draft creative briefs and talent scripts for all branded content deliverables Oversee amplification strategy to ensure campaign delivery

  • Act as key marketing liaison with internal partners (Edit, Video, Social, Ad Ops)

NBCUNIVERSAL | NEW YORK, NY

Integrated Marketing Manager

  • Ideate and develop multi-platform advertising solutions for USA and SYFY linear, digital, and social networks

  • Partner with creative, producers, and on-air teams to write compelling thought starters for sponsor integration

  • Attend shoots to facilitate communication between production, talent, and client

  • Create efficient and strategic media plans using historical delivery analysis of campaigns and knowledge of marketplace